PROJECT OVERVIEW
SCOPE OF WORK:
Logo Design, Brand Identity
VIBE:
Nostalgic, Approachable, Calm, Timeless
INDUSTRY:
Needlepoint | E-Commerce
Evergreen is a family-run business dedicated to sharing the love of needlepoint with as many people as possible. Built on generations of expertise, they provide skills, products, and inspiration to both seasoned and aspiring stitchers, ensuring the craft continues to thrive for future generations. The purpose of this rebrand was to elevate the brand’s visual foundation, allowing it to scale and grow to the next level.
DESIGN DETAILS:
The client wanted a classy, modern feel with a subtle nod to needlepoint (no in-your-face needle and thread please). To achieve this, I incorporated the eye of a needle into the ‘e’ submark as well as some stitches surrounding it. For the primary logo, we chose a refined uppercase serif font to maintain elegance. The color palette draws from rich evergreen and forest tones, with a pop of blue to add interest.
Kyndall was a pleasure to work with during my rebranding! She created a new logo and variety of assets specific to my business including amazing custom prints and graphics. She is extremely professional and personable and has fresh, creative ideas. Most importantly, she was really great at understanding my business vision and listening to feedback to make sure her direction was in line with what I wanted. Overall a wonderful experience and will recommend her to anyone!
-Anna, Evergreen Needlepoint