PROJECT OVERVIEW
SCOPE OF WORK:
Logo Design, Brand Identity, Merch Design
VIBE:
Feminine, Empowering, Professional, Whimsical
INDUSTRY:
Finance
Phoebe Story is dedicated to making financial education feel empowering rather than intimidating. Focused on helping people grow their financial confidence, she creates a welcoming space that is both fun and professional. While she primarily works with women, we wanted to ensure the brand remains inclusive and approachable to all.
DESIGN DETAILS:
Phoebe wanted her branding to reflect her bright and bubbly personality while maintaining professionalism and industry credibility. As she launches The Story Wealth Collective, I designed both her personal branding and TSWC logos to align seamlessly. We chose a palette of muted pinks and blues, blending floral with finance. Her submark is intended to reflect a dollar sign!
Kyndall is such a pleasure to work with. I went to her to get help with all of my business branding and she took the time to understand what I was looking for and what would work well given my industry. She is so kind and talented. I cannot recommend her enough!!
-Phoebe, The Story Wealth Collective