PROJECT OVERVIEW
SCOPE OF WORK:
Brand Design, Rebrand, Marketing Collateral
VIBE:
Classy, Cool, Bold
INDUSTRY:
Fine Jewelry
SETTE Jewelry — it’s unique, not trendy. Timeless pieces that are Rare by Design. Lab grown diamonds with unique settings and bold storytelling. They wanted to refresh their branding and build out a visual identity to show up in a bold and cohesive way across platforms. SETTE might be based in Texas, but it’s embodying the “cool girl” NYC aesthetic.
DESIGN DETAILS:
“Bold” was the center of this design. When Isabel came to me, SETTE only used black, white, and grey in their branding. We wanted a color that felt luxurious, cool, and eye-catching all at once. A color they could “own” and embody. We landed on a mix of cobalt blue and purple resembling royalty and grabbing everyone’s attention. I created a lux brandmark using two intertwined S’s that form a J on each end. I also updated SETTE’s primary logo and added variations, as well as designed marketing collateral for events and packaging.
