PROJECT OVERVIEW
SCOPE OF WORK:
Full Brand Identity, Website
VIBE:
Playful, Funky, Bold, Feminine
INDUSTRY:
Retail + E-commerce
Jill is a powerhouse consultant helping boutique and small business owners thrive. With a passion for building community and curating meaningful connections, she needed branding that reflected her vibrant personality, expertise, and why she’s the go-to resource for business owners looking to level up.
DESIGN DETAILS:
I created a vibrant and unexpected combination of red and purple - a striking pairing that helps Jill stand out in the boutique and small business consulting space. For the logo, we mixed a bold serif and playful script, combining structure with fluidity to reflect her professional expertise while also showcasing her approachable and fun personality. To add excitement and interest to the website and guide the viewer’s eye, I incorporated funky, abstract patterns to help break up the space and reflect the creative thinking that she brings to her work.
“I love the layout and design so much! Like, I can’t tell ya! Exactly what I was envisioning. WOW! You are talented! I love it all!”
-Jill from Hello Jill
